Nail Menu Redesign
There's some trust issues with nail salons
A lot of salon-goers report not feeling confident that nail salons are sanitary or healthy. On top of that, numerous reviews for local nail salons involve being frustrated with unexpected prices.
When salon-goers pick salons, they have an estimate of what they'd like to spend
For example, users struggled with locking the vehicle or navigating to find nearby chargers. Electric vehicle owners frequently report experiencing range anxiety, the fear that an EV will run out of battery before reaching your destination, so this was a concerning issue.
However, most nail salon menus aren't super clear on pricing
In the original app, there was a navigation bar at the bottom that forced the control bar to be placed at the center of the screen. What kind of doors would open if we were to remove the navigation bar?
A simplified menu geared towards first-time goers
A lot of salon-goers report not feeling confident that nail salons are sanitary or healthy. On top of that, numerous reviews for local nail salons involve being frustrated with unexpected prices.
This project's lessons
Admittedly, as one of my first true UX projects, I initially viewed design as a mostly aesthetic endeavor, but I forced myself to consider layouts, wireframes, and rapid prototyping before committing into a more visually appealing prototype.
Ideally, I think it'd be better if the descriptions for nail bases were more detailed. It was a balance of accessible font size, aesthetic appeal, and good UX writing. It's a good example to point to regarding the competing priorities within UX.
A final lesson I learned was that this was beyond a menu change. A lot of the changes in pricing were quite progressive to the nail salon industry which could be received badly by customers. It may be simpler in totality, but workers would likely need to walk their customers through the new system as they are accustomed to older-style menus. However, it helps convey the idea that the nail salon is different compared to competitors. Additionally, there were less extreme outliers in user testing with this menu.